quotes at random no.48 ~ business & tech

[fiefoe]

The marketers needed to position Febreze as something that came at the end of the cleaning ritual, the reward, rather than as a whole new cleaning routine.
When Pole shared his list with the marketers, he said, they were ecstatic. Soon, Pole was getting invited to meetings above his paygrade. Eventually his paygrade went up.

A touchscreen affords nothing. It relies on software for any affordance, which in turn relies on total immersion for the user.

Later, Cornell nutrition scientist Clive McCay would reflect back on the moment: bread's role in war had been clear to anyone who looked abroad, he argued. The secret of Germany's "husky soldiers" was its "excellent dark loaf"; the great resilience of Russia was its stubborn rye bread. France, on the other hand, a nation of puffy-white-bread eaters, had folded. What would become of the United States, where people simply would not eat whole wheat?

The rest were someone’s children. Sofiko Shevardnadze, the socialite granddaughter of the last Soviet foreign affairs minister, strolled in a scarlet dress。

The former Olympics gymnastics center was to become a fancy private hospital—with which the monks obviously enjoyed a certain synergy.

Graeber argues that human societies are always structured (despite appearances) around three competing moral principles: communism, exchange, and hierarchy. On such accounts, the market itself depends on pre-modern systems of personal connection and on moral ties, which the market, a morally-free zone, erodes over time.

He popularized prep shots (a kind of back story for the product, typically ingredients being chopped), crave shots (self-explanatory) and hero shots (a glorifying farewell look at the product, usually in the last few seconds of the ad). And it is from Mr. Elbert that we get one of the lasting visual tropes of American advertising: flying food.

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