"Design of Dissent" + ("Buyology")

By Milton Glaser and Mirko Ilic.
A mostly upsetting book. The only poster that I enjoyed was one titled "Alternatives to War", showing an array of uniformed men in sillouette performing daily activities, such was watering a flower pot.

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The introduction turned me off. The writer somehow felt impelled, in the very first sentence, to mention how the chilly night made wearing a cashmere sweater necessary (when he first met the author). He also calls Martin Lindstrom a 'god-waif'. Seriously.

http://en.wikipedia.org/wiki/Mirror_neuron